Boost Sales During Black Friday & Cyber Monday: Tips for Contractors

The holiday season offers great opportunities to increase sales, engage customers, and build brand awareness. The excitement is palpable with Black Friday and Cyber Monday just around the corner. This is the perfect time to prepare and take full advantage of these high-traffic shopping days. To help you make the most of this festive period, we’ve outlined key strategies to leverage during this exciting time.

1. Offer Exclusive Holiday Promotions: Make Your Customers Feel Special

Discounts are the cornerstone of Black Friday and Cyber Monday success. About 95% of consumers will participate in holiday shopping this year. Consider offering limited-time deals on popular cabinet styles or upgrades to entice customers to make a purchase. For instance:

• Bundle offers: Pair cabinets with hardware, countertops, or installation services to create attractive packages.
• Percentage discounts: Offer 15-20% off select products or sitewide for a limited time.
• Free shipping: Free shipping can be an alluring deal for online orders, especially for items like cabinets.
• Early bird specials: Encourage early shopping by offering privileged deals to customers who purchase before Black Friday.

2. Leverage Social Media and Email Campaigns

Social media is a powerful tool for generating excitement before the huge sales days. Post countdowns, share sneak peeks, and encourage email sign-ups. In 2024, online sales will account for 7% more of total in-store sales compared to previous years.

Email marketing should also be a key part of your strategy. Create visually appealing, concise email campaigns featuring your holiday promotions and cabinet collections. Include CTAs that direct customers to your online store or physical showroom.

3. Refresh Your Website for the Holidays

Updating your website to reflect the holiday spirit and showcase your promotions is key. Add holiday banners, seasonal imagery, and easy navigation to ensure a seamless shopping experience. Over 90 million consumers shopped online on Black Friday in 2023, underscoring the need to strengthen your online presence.

Optimize your website for mobile browsing, as a significant number of shoppers will make purchases via smartphones. Consider adding an online cabinet configurator to help customers visualize your products.

4. Run Paid Advertising Campaigns

Invest in paid advertising to guarantee your promotions reach a broader audience. Google Ads and social media platforms like Facebook, Instagram, and Pinterest are effective tools for targeting your ideal customers. Customize ads for cabinet buyers by featuring compelling visuals of your products and highlighting your seasonal discounts. Remarketing ads can help re-engage customers who visited your site but haven’t purchased yet.

5. Create Urgency and Scarcity

To build urgency, emphasize limited-time offers and low-stock items. Phrases like “Only ten units left” or “Sale ends at midnight” could be effective. Scarcity tactics like “Black Friday exclusive,” “Cyber Monday flash sales,” or “First 50 customers get 10% off” are also powerful. These tactics prompt customers to act quickly in order to not miss out on the deals.

6. Offer Financing Options

Kitchen remodels and cabinet upgrades can be large-ticket items. Offering financing options can help close more sales. Consider partnering with a financing service that allows customers to make payments over time. Promote these options alongside your Black Friday and Cyber Monday deals to appeal to a wider range of customers.

7. Magnify Customer Experience with Virtual Tools

For customers shopping remotely, offer virtual consultations or design appointments. These services allow you to engage with clients who may not be able to visit your showroom in person. These tools help buyers visualize how your cabinets fit into their projects and encourage quick purchases.

8. Collaborate with Contractors and Builders

Partnering with other pros can help you tap into a broader customer base if you’re a cabinet dealer. Offer contractors and builders discounts on bulk orders or exclusive deals for their clients during the holiday season. Collaborating on promotions or referring customers to each other can drive additional traffic and escalate sales for both parties.

9. Highlight Seasonal Trends and New Arrivals

Feature the latest cabinet styles or seasonal trends in your holiday marketing campaigns. Highlight new products, colors, or finishes that align with trends like dark cabinets, shaker styles, or eco-friendly materials. Highlighting popular or new items will attract buyers looking for the latest designs.

Additionally, consider promoting holiday-themed cabinet accessories or special finishes to tie your offerings into the festive season.

10. Provide Excellent Customer Service and Follow-Up

Make sure your team is prepared for the influx of customer inquiries during Black Friday and Cyber Monday. Update your FAQ section and brace your customer service team to assist with shipping, returns, or product questions.

Post-sale follow-up is just as necessary. After a purchase:

• Send a thank-you email.
• Offer cabinet installation tips.
• Share insightful content on how to get the most out of their new cabinetry.

This is a great chance to ask for feedback or encourage customers to share photos and videos of their new kitchens on social media.

Final Thoughts

Black Friday and Cyber Monday offer professionals a chance to boost sales, attract new clients, and grow brand awareness. You can maximize your sales potential during the holiday season by highlighting powerful promotions, leveraging digital marketing strategies, and heightening the customer experience.
Plan, stay organized, and focus on delivering value to your customers. You can make this holiday season your most successful with the right approach!